Posts tagged "design"
Webby - Peoples Voice Winner

Webby – Peoples Voice Winner

Its official, The Siegel+Gale creative team has won the 2012 webby Peoples Voice award, (School / University) for UArts.edu. Congratulations to my amazing team on a well deserved win. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by The...
2012 Webby Award Nominee

2012 Webby Award Nominee

I’m very excited to announce that the University of the Arts in Philadelphia’s website UArts.edu and Siegel+Gale’s website siegelgale.com have been selected as 2012 Webby Award nominees. Each project is one of only five nominees selected from the tens of thousands that were submitted, making this an incredibly distinct honor for Siegel+Gale.   As a...
Key strategic ideas for the mobile experience

Key strategic ideas for the mobile experience

Today’s mobile ecosystem is highly competitive and offers many challenges for brands. There is an increasing need to communicate clearly while delivering a cohesive experience across multiple devices. Whether you are a designer, architect, strategist or developer, you probably have great ideas for apps and mobile websites—but making those ideas a reality is a complex...
Speaking at Customer Engagement Technology World

Speaking at Customer Engagement Technology World

I had an opportunity to speak about “Building Customer Relationships Through Mobile Applications” at the Customer Engagement Technology World. Today’s mobile app ecosystem is highly competitive. Three key things can ensure your brand thrives in this environment Create great mobile content that faithfully represents your brand. Secure the screen + Secure users. Connect with your...
AIGA Bright Lights

AIGA Bright Lights

I recently attended the AIGA Bright Lights Awards ceremony last week. The AIGA honored 2010 AIGA Medalists Steve Frykholm, John Maeda and Jennifer Morla—as well as Method and Tiffany & Co., recipients of the 2010 AIGA Corporate Leadership Award. John Maeda giving his acceptance speech The evening started with a fashion show. Me and John...
Yes, there’s an App for that, but is it right for the brand?

Yes, there’s an App for that, but is it right for the brand?

I’ve been diving deeper into mobile design and mobile brand strategy for clients and recently published my first iPhone app. I learned a lot about the mobile industry along the way—the technologies involved, new design standards, and now, mobile marketing. One thing has become very evident—and perhaps it doesn’t take a digital brand specialist to...