Posts tagged "brand"
Brand Real

Brand Real

Attention creative friends. A good friend of my, Larry Vincent, who I have had the pleasure of working with for a number of years has just finished writing a book about Branding and it’s officially hitting the shelves. The Barefoot Bandit, Twilight and @EllenPage all in a business book about branding? This is sure to...
Audi joins the retail races with Instagram photo app account

Audi joins the retail races with Instagram photo app account

Luxury Daily taps me for some creative thoughts around Audi’s use of Instagram as a way to connect drivers to each other, new products and their love of fine autos. Read the full story at Luxury Daily “Because the quality of the Instagram filters, the photos have a very genuine, hand made quality to them...
The Pinch & Zoom Generation

The Pinch & Zoom Generation

Remember the days of Mattel Electronics hand-held baseball and Parker Brothers Merlin games that had simple analog buttons to interact with and a bunch of LED blips across a screen? Well, maybe you don’t but I learned how to manipulate those little dots and dashes across the screen with some pretty crude input devices and...
Yes, there’s an App for that, but is it right for the brand?

Yes, there’s an App for that, but is it right for the brand?

I’ve been diving deeper into mobile design and mobile brand strategy for clients and recently published my first iPhone app. I learned a lot about the mobile industry along the way—the technologies involved, new design standards, and now, mobile marketing. One thing has become very evident—and perhaps it doesn’t take a digital brand specialist to...