A creative executive with a background in branding and a deep understanding of established and emerging technologies. A strategic leader who excels in developing high performing design teams and collaborating with technologists to deliver superlative customer experiences. Deep expertise in next-gen product development, with a strong focus on mobility, wearables, and connected and convergent spaces. Strong track record of building boutique and large-agency creative businesses.

As Vice President of Creative and User Experience at Northpoint Digital , Rich Pasqua focuses on helping brands rethink their whole approach to digital in a multiscreen world.  His background in branding, gaming, product development, social, mobile, and multi-platform user experience design gives him a unique ability to help clients create strategies for success in the new digital landscape. Before joining NorthPoint Digital, Rich was the Founder and CEO of Token, an organization which helped to digitally design and reshape some of the most iconic brands. Prior to starting Token, Rich founded and built out the interactive division of renowned branding firm, Siegel+Gale where he helped Fortune 500 companies such as American Express, Bloomberg, HP, and Aetna design and execute on their online strategies. For all of these clients the same dilemma arose over and over: how do you stay connected with your customers in an always-on world? At a point where most are still figuring out exactly what digital means to their brand, we’re facing an ever-expanding array of devices, interfaces and connected and convergent objects and spaces that add new layers of complexity.

In his professional life prior to Token and Siegel+Gale, Rich spent several years as Creative Director for Nickelodeon, Nick Jr., and Noggin online where he in developed award-winning children’s interactive websites and story-driven games, building the Nickelodeon properties into the most popular destinations on the web for kids and parents as well as the most lucrative and award winning properties in the portfolio of parent company, Viacom. His artistic collaborations as a designer, composer, writer and photographer include work with Altoids, Joshua Davis/Praystation – Virtual Voodoo, Aranda+Lasc,  Terraswarm Architects, Vernon Reid of Living Colour Linda Zacks Studios and Chris Burk/Glowmag to name but a few. An active writer, speaker and judge at design events and conferences, his creative and design excellence has been recognized and honored by numerous organizations, and has received multimedia and broadcast awards from around the world.


“Your brand lives within every click, the taps, the
pinches and zooms”