Attention creative friends. A good friend of my, Larry Vincent, who I have had the pleasure of working with for a number of years has just finished writing a book about Branding and it’s officially hitting the shelves. The Barefoot Bandit, Twilight and @EllenPage all in a business book about branding? This is sure to be interesting and informative, be sure to check it out!.

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Branding has become synonymous with design. Tweak a logo. Coin a new name. Launch new advertising. From warm and fuzzy to edgy and cool, many companies have forgotten that a brand, at its heart, is a promise to deliver predictable value. If your brand experience fails to fulfill that promise, customers will take their business elsewhere.

Be sure to visit his website to read excerpts, get inspired, and learn more.