Mercedes strives to increase social media sharing through music giveaway

Luxury Daily speaks to me about Mercedes Benz using world music giveaways / mixed tapes to increase social media awareness.

Read the full story at Luxury Daily

Visit the Mercedes Benz Mixed-tape website for new music

“To me, I think this is a genuine effort to give Mercedes’ audience new and interesting information”

“By using emerging artists, Mercedes is creating a feeling of discovery amongst its Facebook fans which could ultimately lead to higher sharing rates”