I had an opportunity to speak about “Building Customer Relationships Through Mobile Applications” at the Customer Engagement Technology World.

Today’s mobile app ecosystem is highly competitive. Three key things can ensure your brand thrives in this environment

  1. Create great mobile content that faithfully represents your brand.
  2. Secure the screen + Secure users. Connect with your current audience and help them spread the word.
  3. Remain relevant + Keep users engaged (Give users a reason to come back. Create a relationship.)