Luxury Daily taps me for some creative thoughts around Audi’s use of Instagram as a way to connect drivers to each other, new products and their love of fine autos.

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“Because the quality of the Instagram filters, the photos have a very genuine, hand made quality to them which is counter to many mainstream advertising visuals – and this is a good thing,”

“Because Instagram is such an easy way to produce and share photos, it provides Audi with another way to tap the enthusiasm of the owner and aspirational community,”

“By showcasing user-generated photos and messages Audi can present the brand as a family of car lovers not just a bunch of car owners,”