User Experience
Webby - Peoples Voice Winner

Webby – Peoples Voice Winner

Its official, The Siegel+Gale creative team has won the 2012 webby Peoples Voice award, (School / University) for UArts.edu. Congratulations to my amazing team on a well deserved win. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by The...
NYC Service Jam

NYC Service Jam

Some of the talented customer experience folks at Siegel+Gale are putting together an amazing event rooted in creative experimentation. Imagine a Jam session in music. You bounce your ideas off other people, and play around with what comes back. Together, you build something together which none of you could have built alone. See the info below and be sure...
Speaking at Customer Engagement Technology World

Speaking at Customer Engagement Technology World

I had an opportunity to speak about “Building Customer Relationships Through Mobile Applications” at the Customer Engagement Technology World. Today’s mobile app ecosystem is highly competitive. Three key things can ensure your brand thrives in this environment Create great mobile content that faithfully represents your brand. Secure the screen + Secure users. Connect with your...
Audi joins the retail races with Instagram photo app account

Audi joins the retail races with Instagram photo app account

Luxury Daily taps me for some creative thoughts around Audi’s use of Instagram as a way to connect drivers to each other, new products and their love of fine autos. Read the full story at Luxury Daily “Because the quality of the Instagram filters, the photos have a very genuine, hand made quality to them...
Scruffy Hulu May Get the Apple Treatment

Scruffy Hulu May Get the Apple Treatment

I was recently quoted in an article from Mac News World, check it out… Online streaming-TV service Hulu is popular, but it’s not the kind of class act you get with Apple. That could change, though, if rumored talks of an acquisition come to fruition. Apple would bring a level of professionalism and consumer-friendly service...
Zynked

Zynked

Zynked: collect and sync your digital ink! A while back my friend David and I created a unique new aggregation app for the iPhone. It uses Google Reader to pull your content into a user friendly / stylish interface. Zynked was one of the first iPhone / iPad applications that offered a purely visual way...
Putting it all out on the tablet

Putting it all out on the tablet

I was recently quoted in B to B talking about mobile, iPads and advertising. Metrics, behavioral tracking among the challenges posed by devices Mary E. Morrison June 13, 2011 – 6:01 am EDT Tablet devices such as the iPad offer advertisers the ability to engage their target audience with a whole new level of interactivity;...
Surface to Air

Surface to Air

I recently had a chance to demo a few products from After-Mouse, who develops tactile software. Microsoft surface is nothing new of course, it was announced on May 29, 2007 at D5 conference. Targeted customers are in the hospitality businesses, such as restaurants, hotels, retail, public entertainment venues and the military for tactical overviews. I...
The Pinch & Zoom Generation

The Pinch & Zoom Generation

Remember the days of Mattel Electronics hand-held baseball and Parker Brothers Merlin games that had simple analog buttons to interact with and a bunch of LED blips across a screen? Well, maybe you don’t but I learned how to manipulate those little dots and dashes across the screen with some pretty crude input devices and...
Quote from Mr. Jobs

Quote from Mr. Jobs

“Older people sit down and ask, ‘What is it?’ but a child asks, ‘What can I do with it?” – Steve Jobs I found this interesting as many of us as adults seem to loose our curiosity as time goes on. Its also reminds us that when it come to technology, children are fearless and...
Yes, there’s an App for that, but is it right for the brand?

Yes, there’s an App for that, but is it right for the brand?

I’ve been diving deeper into mobile design and mobile brand strategy for clients and recently published my first iPhone app. I learned a lot about the mobile industry along the way—the technologies involved, new design standards, and now, mobile marketing. One thing has become very evident—and perhaps it doesn’t take a digital brand specialist to...