Design
Smart Home devices—are they really smart?

Smart Home devices—are they really smart?

For the past few years, I have been very interested in setting up our house with smart home technology. To figure out what’s appropriate, I have been reading up on various smart home brands and products that are currently on the market—it seems as if there are new ones popping up every week. A few...
Webby - Peoples Voice Winner

Webby – Peoples Voice Winner

Its official, The Siegel+Gale creative team has won the 2012 webby Peoples Voice award, (School / University) for UArts.edu. Congratulations to my amazing team on a well deserved win. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by The...
2012 Webby Award Nominee

2012 Webby Award Nominee

I’m very excited to announce that the University of the Arts in Philadelphia’s website UArts.edu and Siegel+Gale’s website siegelgale.com have been selected as 2012 Webby Award nominees. Each project is one of only five nominees selected from the tens of thousands that were submitted, making this an incredibly distinct honor for Siegel+Gale.   As a...
Key strategic ideas for the mobile experience

Key strategic ideas for the mobile experience

Today’s mobile ecosystem is highly competitive and offers many challenges for brands. There is an increasing need to communicate clearly while delivering a cohesive experience across multiple devices. Whether you are a designer, architect, strategist or developer, you probably have great ideas for apps and mobile websites—but making those ideas a reality is a complex...
Brand Real

Brand Real

Attention creative friends. A good friend of my, Larry Vincent, who I have had the pleasure of working with for a number of years has just finished writing a book about Branding and it’s officially hitting the shelves. The Barefoot Bandit, Twilight and @EllenPage all in a business book about branding? This is sure to...
NYC Service Jam

NYC Service Jam

Some of the talented customer experience folks at Siegel+Gale are putting together an amazing event rooted in creative experimentation. Imagine a Jam session in music. You bounce your ideas off other people, and play around with what comes back. Together, you build something together which none of you could have built alone. See the info below and be sure...
Speaking at Customer Engagement Technology World

Speaking at Customer Engagement Technology World

I had an opportunity to speak about “Building Customer Relationships Through Mobile Applications” at the Customer Engagement Technology World. Today’s mobile app ecosystem is highly competitive. Three key things can ensure your brand thrives in this environment Create great mobile content that faithfully represents your brand. Secure the screen + Secure users. Connect with your...
Heineken Rebrand | Yahoo

Heineken Rebrand | Yahoo

Richard Pasqua weighs in on the Heineken International Rebrand for Yahoo and Canadian Business Magazine Check out the full story here Richard Pasqua Siegel+Gale “The old corporate logo looked fussy. The new logo features a bold, modern typeface with minimal serifs. This simpler form works better on digital screens, where it will be used most...
The London Design Festival

The London Design Festival

Just got back from the London design Festival. It was great to see hundreds of amazing designers / studios from across London. If your in London this month, be sure to take part. Over nine days in September, the London Design Festival features hundreds of events that take place across London, showcasing the city’s pivotal...
Zynked

Zynked

Zynked: collect and sync your digital ink! A while back my friend David and I created a unique new aggregation app for the iPhone. It uses Google Reader to pull your content into a user friendly / stylish interface. Zynked was one of the first iPhone / iPad applications that offered a purely visual way...
Putting it all out on the tablet

Putting it all out on the tablet

I was recently quoted in B to B talking about mobile, iPads and advertising. Metrics, behavioral tracking among the challenges posed by devices Mary E. Morrison June 13, 2011 – 6:01 am EDT Tablet devices such as the iPad offer advertisers the ability to engage their target audience with a whole new level of interactivity;...
Surface to Air

Surface to Air

I recently had a chance to demo a few products from After-Mouse, who develops tactile software. Microsoft surface is nothing new of course, it was announced on May 29, 2007 at D5 conference. Targeted customers are in the hospitality businesses, such as restaurants, hotels, retail, public entertainment venues and the military for tactical overviews. I...