Posts tagged "branding"
Mercedes strives to increase social media sharing

Mercedes strives to increase social media sharing

Mercedes strives to increase social media sharing through music giveaway Luxury Daily speaks to me about Mercedes Benz using world music giveaways / mixed tapes to increase social media awareness. Read the full story at Luxury Daily Visit the Mercedes Benz Mixed-tape website for new music “To me, I think this is a genuine effort to give Mercedes’ audience new and...
Heineken Rebrand | Yahoo

Heineken Rebrand | Yahoo

Richard Pasqua weighs in on the Heineken International Rebrand for Yahoo and Canadian Business Magazine Check out the full story here Richard Pasqua Siegel+Gale “The old corporate logo looked fussy. The new logo features a bold, modern typeface with minimal serifs. This simpler form works better on digital screens, where it will be used most...