The Pinch & Zoom Generation

The Pinch & Zoom Generation

Remember the days of Mattel Electronics hand-held baseball and Parker Brothers Merlin games that had simple analog buttons to interact with and a bunch of LED blips across a screen? Well, maybe you don’t but I learned how to manipulate those little dots and dashes across the screen with some...
Yes, there’s an App for that, but is it right for the brand?

Yes, there’s an App for that, but is it right for the brand?

I’ve been diving deeper into mobile design and mobile brand strategy for clients and recently published my first iPhone app. I learned a lot about the mobile industry along the way—the technologies involved, new design standards, and now, mobile marketing. One thing has become very evident—and perhaps it doesn’t take...
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Smart Home devices—are they really smart?

Smart Home devices—are they really smart?

For the past few years, I have been very interested in setting up our house with smart home technology. To figure out what’s appropriate, I have been reading up on various smart home brands and products that are currently on the market—it seems as if there are new ones popping up every week. A few...
Webby - Peoples Voice Winner

Webby – Peoples Voice Winner

Its official, The Siegel+Gale creative team has won the 2012 webby Peoples Voice award, (School / University) for UArts.edu. Congratulations to my amazing team on a well deserved win. The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by The...
2012 Webby Award Nominee

2012 Webby Award Nominee

I’m very excited to announce that the University of the Arts in Philadelphia’s website UArts.edu and Siegel+Gale’s website siegelgale.com have been selected as 2012 Webby Award nominees. Each project is one of only five nominees selected from the tens of thousands that were submitted, making this an incredibly distinct honor for Siegel+Gale.   As a...
Key strategic ideas for the mobile experience

Key strategic ideas for the mobile experience

Today’s mobile ecosystem is highly competitive and offers many challenges for brands. There is an increasing need to communicate clearly while delivering a cohesive experience across multiple devices. Whether you are a designer, architect, strategist or developer, you probably have great ideas for apps and mobile websites—but making those ideas a reality is a complex...
Brand Real

Brand Real

Attention creative friends. A good friend of my, Larry Vincent, who I have had the pleasure of working with for a number of years has just finished writing a book about Branding and it’s officially hitting the shelves. The Barefoot Bandit, Twilight and @EllenPage all in a business book about branding? This is sure to...
NYC Service Jam

NYC Service Jam

Some of the talented customer experience folks at Siegel+Gale are putting together an amazing event rooted in creative experimentation. Imagine a Jam session in music. You bounce your ideas off other people, and play around with what comes back. Together, you build something together which none of you could have built alone. See the info below and be sure...
Mercedes strives to increase social media sharing

Mercedes strives to increase social media sharing

Mercedes strives to increase social media sharing through music giveaway Luxury Daily speaks to me about Mercedes Benz using world music giveaways / mixed tapes to increase social media awareness. Read the full story at Luxury Daily Visit the Mercedes Benz Mixed-tape website for new music “To me, I think this is a genuine effort to give Mercedes’ audience new and...
Speaking at Customer Engagement Technology World

Speaking at Customer Engagement Technology World

I had an opportunity to speak about “Building Customer Relationships Through Mobile Applications” at the Customer Engagement Technology World. Today’s mobile app ecosystem is highly competitive. Three key things can ensure your brand thrives in this environment Create great mobile content that faithfully represents your brand. Secure the screen + Secure users. Connect with your...
Audi joins the retail races with Instagram photo app account

Audi joins the retail races with Instagram photo app account

Luxury Daily taps me for some creative thoughts around Audi’s use of Instagram as a way to connect drivers to each other, new products and their love of fine autos. Read the full story at Luxury Daily “Because the quality of the Instagram filters, the photos have a very genuine, hand made quality to them...
Heineken Rebrand | Yahoo

Heineken Rebrand | Yahoo

Richard Pasqua weighs in on the Heineken International Rebrand for Yahoo and Canadian Business Magazine Check out the full story here Richard Pasqua Siegel+Gale “The old corporate logo looked fussy. The new logo features a bold, modern typeface with minimal serifs. This simpler form works better on digital screens, where it will be used most...
The London Design Festival

The London Design Festival

Just got back from the London design Festival. It was great to see hundreds of amazing designers / studios from across London. If your in London this month, be sure to take part. Over nine days in September, the London Design Festival features hundreds of events that take place across London, showcasing the city’s pivotal...
PBA (Public Brand Announcement)

PBA (Public Brand Announcement)

“A well crafted customer experience delivers on a brand promise, evokes emotion, triggers recognition and prompts action” – Rpasqua